In an increasingly competitive market, customer satisfaction is a key factor for the long-term success of any company. Companies that strive to create lasting relationships with their customers are usually recognised as those that are rewarded with increased loyalty, increased turnover, and a good reputation.
FABO firmly believes that customers are the engine of business growth, which is why we decided to understand their needs and demands even better through a customer satisfaction survey with a few simple questions. We opted for using this tool to understand opinions and feedback on products, services and support.
The results in the customer satisfaction
The results were very encouraging and positive. The data we collected helped us better analyse our strengths and understand how to exploit the opportunities the market offers us. It is essential to listen to the voices of those who buy and use our adhesive tapes on a daily basis and, above all, to welcome the insights they can provide, because some of them can be used in making decisions on aspects of the business, such as developing new products, improving customer service, or optimising marketing campaigns.
FABO has always been a “customer-centric” company, where the customer is a priority.
This is borne out by the results of the survey carried out, which confirm that this is the right direction to take, i.e. to offer a wider range of high-quality, tailor-made products with the aim of satisfying and meeting as many demands as possible. Further, we also prove our customer focus by simultaneously working on innovation and research, thanks to the insights from those who use our products every day.
